Whitehall Clinic
Brand design

I was commissioned to design a new brand for the Whitehall Clinic GP Practice in Dublin. I designed a visual identity around the idea of generations interwoven within the community.

The logo uses sweeping, interlocking curves, creating a sense of movement and rhythm, suggesting connections between people and generations. The result is a distinctive, approachable identity rooted in the practice’s role at the heart of the local Whitehall community.