Brand design process
Start with strategy! Before the creative work begins, we’ll establish the key building blocks of your brand: your audience, positioning, messaging, and goals.
Have a read through my brand design process…
1. Start with why
I believe that every strong brand starts with a clear sense of purpose. Whether you’re an established organisation or a start-up, we'll clarify what drives you, why people should choose you, what you stand for, and why that matters.
2. Define your difference
We'll clarify where your brand sits in the market, who it's for, and what sets it apart. Working together, we’ll distil your values and strengths into a clear idea that guides your brand design system.
3. See what's there
A fresh perspective can reveal opportunities hiding in plain sight. Together, we'll assess your current brand and identify what's working, what's not, and where your brand can have greater impact.
4. Set the direction
We'll define your mission and vision — what drives your brand today and what you're building towards tomorrow. We can then begin designing a clear visual framework for your brand to grow with focus and direction.
My brand designs
Illustration process
Whether you need a single illustration, a set of icons, or a wider illustration style for your brand, I’ll develop an approach that’s bespoke to your project.
Here’s how I approach illustration projects…
1. Discovery
First, we’ll get to grips with what you’re trying to say, who your audience is and where the illustration needs to work. We’ll look at the bigger picture so the creative direction is considered from the start.
2. Turn ideas into visuals
I’ll explore different ways of illustrating the idea, developing a bespoke style, composition and colour palette that feels right for the project. If it’s extending an existing brand, I’ll create something that works with the established visual language; if the project is starting from scratch, we can build an illustrative style with character and personality.
3. Bring the illustration to life!
Once we’ve landed on the right direction, I’ll develop the final artwork. That might mean refining one illustration, designing a set of icons, or developing a whole suite of illustrations that can become an integral part of your brand. Whatever the scale of the project, the illustration will have a clear purpose and a point of view.