Design
Case Study
Walk21 Ireland
Conference design
Walk21 Ireland was a conference focused on inspiring better active travel infrastructure across Ireland. I was commissioned to create a visual identity that captured the idea of connecting people and places, while giving the conference a strong sense of place.
The logo takes its shape from the outline of Ireland, with the form suggesting routes coming together and connections being made.
The identity was rolled out across the conference materials, creating a flexible visual language that felt energetic, accessible and rooted in the idea of making active travel a more connected part of everyday life.