Mountaineering Ireland
Brand Design

Mountaineering Ireland is the national governing body for climbers and hikers on the island of Ireland. My brand design brings both communities together in a single mark, combining ascending mountain peaks with a climber's crimping grip.

As Mountaineering Ireland is commonly known as MI, the logo mark is a distilled, legible monogram that can identify the organisation without the logo type.

The design of the logo mark echoes the strokes of ancient Irish manuscripts — a nod to the spiritual connection people often feel when spending time in the mountains. Clean lines and a modern colour palette give the brand a fresh, accessible feel for MI’s membership across generations.