Bloc Climbing Gym
Brand Design

Bloc Climbing Gym approached me to create a brand identity for what was then Ireland's newest indoor bouldering centre. The aim was to capture the energy of the sport while reflecting the quality of the facility. With routes changing every week and a broad mix of climbers using the space, I developed a flexible identity that could adapt across marketing materials while maintaining a playful, approachable feel.

The bespoke logotype was created by adapting an existing typeface, while the geometric 3D rectangle draws inspiration from the cube doodles many of us absent-mindedly sketch - reflecting the notion of turning spare moments into time spent climbing.