About me
Experience
I have 15 years experience working with creative agencies and as a freelance designer.
Practice
I’m committed to learning, exploring and refining my approach to design.
Collaboration
I work with you to
understand, craft and deliver creative projects.
Research
My design approach is research-led, I focus on understanding your sector.
Branding
I combine strategy and creative thinking to shape brands with impact.
Illustration
My love of illustration brings personality, storytelling and character.
I design printed work that's made to be seen, held and remembered.
Digital
I create on-brand digital campaigns that connect with your audience.
My brand designs
Brand design process
Start with strategy! Before the creative work begins, we’ll establish the key building blocks of your brand: your audience, positioning, messaging, and goals.
Have a read through my brand design process…
1. Start with why
I believe that every strong brand starts with a clear sense of purpose. Whether you’re an established organisation or a start-up, we'll clarify what drives you, why people should choose you, what you stand for, and why that matters.
2. Define your difference
We'll clarify where your brand sits in the market, who it's for, and what sets it apart. Working together, we’ll distil your values and strengths into a clear idea that guides your brand design system.
3. See what's there
A fresh perspective can reveal opportunities hiding in plain sight. Together, we'll assess your current brand and identify what's working, what's not, and where your brand can have greater impact.
4. Set the direction
We'll define your mission and vision — what drives your brand today and what you're building towards tomorrow. We can then begin designing a clear visual framework for your brand to grow with focus and direction.