53 Degrees North
Brand Design

I designed the 53 Degrees North brand while working as a freelance graphic designer at Bossanova Design Studio. I created an identity that felt open and welcoming to anyone with a love of the outdoors (and also those who simply needed a good raincoat!). The aim was to make customers feel part of a like-minded community, while keeping the brand friendly, approachable and full of personality.

The tagline ‘Happy Out’ became a natural part of the identity. Set in a relaxed script alongside the chunky, confident logotype, it brought a lighter, more playful feel to the brand. The identity was rolled out across 53 Degrees North stores and online, giving the brand a consistent presence across all communications.